Lympstone Shellfish, a quaint Devon-based sea farm, sought a brand identity that embodied its coastal charm and heritage. The logo, with a hand-drawn, stamped effect, features a soothing navy blue and off-white palette, reminiscent of the sea and shore. It features Lympstone's iconic clock-tower, cliffs, Darling's Rock, and, at its heart, their 'Compass Rose' fishing boat. All these elements are intertwined with a rope and shells, capturing the essence of a small, local business committed to providing fresh shellfish to the community while celebrating its seaside roots.